First of all I want to explain you what marketing means to better understand next topics. So according to Wikipedia we can read that:
MARKETING “is a process associated with promotion for sale goods or services. It is considered a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.”
From this definition we can affirm that marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management.
Another definition creat marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
When we are talking about marketing can distinguish many questions such as:
MARKETING “is a process associated with promotion for sale goods or services. It is considered a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.”
From this definition we can affirm that marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management.
Another definition creat marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
When we are talking about marketing can distinguish many questions such as:
- finding and estimating the market's possibilities, which bring on to satisfaction of customers needs,
- working out of product and strategy his distribution,
- arrangement appropriate strategy of price and promotion,
- advertising and information about product.
According to marketing strategist Abraham's Jaya we can distinguish three ways the enlarging the profitability of company through marketing's activities:
* to gain over new customers,
* to make that customers more buy,
* to make that customers more often buy.
http://en.wikipedia.org/wiki/Marketing
http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx
Information in this post are really useful. In nowadays we can heard a lot about marketing but nobady is thinking what marketing actually is. From this blog I can understand very important issues, I found out something about brand strategy and 4Ps and know I uderstand this topic more.Thank you so much!!!
ReplyDeleteI'm so happy that I could help you to understand very important topic as marketing :) I encourage to read the rest of part my blog to see how one of polish brand works.
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