The next big campaign of 2005 was focused on a fictional character called Johnny 11 Fingers. The main message and slogan of this campaign was: Be like Johnny 11 Fingers and check how it is when you always have 10% more.
The TV spot which was made to look like a documentary film told the story of a Polish pianist from Podlasie area who was born with 11 fingers. Johnny moved to the USA with just 2 dollars, but soon after his arrival in New York he was spotted by Miles Davis and had a big time American-style career under his nickname Johnny 11 Fingers.
The narrator in the spots is Wojciech Mann, a very popular Polish jurnalist and comedian who is known for his thorough knowledge of jazz and rock’n'roll music. The objective of this campaign was to promote Heyah Club, a loyalty programme, as members of this club always get 10% more to each topping of their account.
The TV spot which was made to look like a documentary film told the story of a Polish pianist from Podlasie area who was born with 11 fingers. Johnny moved to the USA with just 2 dollars, but soon after his arrival in New York he was spotted by Miles Davis and had a big time American-style career under his nickname Johnny 11 Fingers.
The narrator in the spots is Wojciech Mann, a very popular Polish jurnalist and comedian who is known for his thorough knowledge of jazz and rock’n'roll music. The objective of this campaign was to promote Heyah Club, a loyalty programme, as members of this club always get 10% more to each topping of their account.
A very nice description of the advert- it makes the internaut iterested;) Really good example from the Heyah's campaigns- shows what the brand aims for. Of course it is very nice comparison, I mean the eleventh finger to 10% more for loyal clients.
ReplyDeleteJust like it!!!
Oh by the way, a very nice blog, interesting and catchy;)