Heyah embarks on a new cartoon campaign in 2009

In July 2009 Heyah started of a new cartoon campaign which is continued until now. The campaign introduced two cartoon characters: a smart cat,which name is Rysiek (Richie) and a bossy dog called Winston in a simple TV spot ends with a catchy tagline: No to sru [Here we go] which is a word-play on Polish mispronounciation of English word “through”.

This spot was extremely popular and has had over 500 000 views at YouTube which is a lot for a standard Polish TV commercial. The TV campaign was supported with outdoor and internet campaign. The internet part was focused on an interactive comic contest – there is a special website: http://www.notosru.pl/ where you can create your own comic.

A new TV spot followed promptly and showed how the smart cat handles two noisy ravens (in Polish “small raven” [kruczek], which refers to all kinds of hidden catches often employed by rival mobile networks in their promotions).

Strong outdoor campaign helped to get the message through. Polish cities were flooded with the billboards bearing the headline: We can’t stand the ravens (look the picture above, which mean free-of-charge text messages to Heyah and 0,29 PLN/min for phone-calls within Poland).